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Add Holiday Cheer to your Screen with Twinkle Bulbs

By Anonymous

October 15 2003--
For Immediate Release

Contact: Don Metzler (303) 665-7843

Add Holiday Cheer to your Screen with Twinkle Bulbs

Barefoot Productions has released Twinkle Bulbs v5.5, an enjoyable Windows 98/ME/2000/XP desktop utility that lets you hang a string of virtual blinking colored holiday lights around your screen, and add festive holiday music, wallpaper and screen savers to your computer.

Twinkle Bulbs has more than 200 bulb sets, over 100 background wallpapers, and music files to add holiday cheer at Christmas, Easter, St. Patrick's Day, Halloween, Valentine's Day, Thanksgiving, Independence Day, and all of the major holidays.

You can change the number of lights as well as their colors and blinking patterns. You can even display broken and burned-out bulbs. Twinkle Bulbs lets you select and play holiday music, either from its archive of songs, or from your own collection of MIDI, WAV or MP3 files. The program includes a selection of seasonal and special-effect screen savers, as well as a Windows wallpaper changer. You may even design and build your own bulb sets using the Bulb Set Editor utility.

Twinkle Bulbs is simple to install and use, and its control panel is easily accessed from the Windows system tray. With dozens of custom settings, and hundreds of combinations, you will not tire of this software program! Users who purchase the CD-ROM version will find an electronic Advent calendar to help count down the days in December until Christmas!

The Twinkle Bulbs CD-ROM costs $29.95 or is available in download format with fewer features for $19.95. It is available online from Barefoot Productions at http://www.twinklebulbs.com.

For more information, contact Barefoot Productions, 1101 W. Enclave Circle, Louisville, CO 80027. Phone: (303) 665-7843. E-mail: info@barefootinc.com. You can download a trial version of Twinkle Bulbs from http://www.barefootinc.com.




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Create New Products: Use Leveraging

By Catherine Franz

It still surprises me when a light bulb flash turns into an aha moment. Yesterday I had the light bulb flash that grew and grew until it gave me a big smack upside the back of my head this morning.

Yesterday was like most of my days, yet while writing yesterday’s article, I stopped mid sentence, and my thoughts went back to an ezine article I read early that morning. It was one of those times when your thoughts completely jump to another circuit -- you know the kind.

Quickly I dashed down the hall and corner with lightening speed. Not. Just walked. I had always wanted to write that, I know cute, Catherine. What caught my attention was the contest announcement in that ezine. I remembered that Janice (name not changed to protect the innocent) would be interested in the information since she wrote poetry. I found it and e-mailed her the info. Cut and dry, huh? I thought so to, but not quite.

Later that evening during our coaching session, Janice mentioned how she appreciated the information but she didn't write poetry for children. Oops, I didn't even see that important detail. However, she appreciated the thought and explained that it gave her a flash of another contest she knew about that she had always wanted to enter. As she was talking about this, I remembered my childhood try at poetry. "Now where did I put those" came to mind.

Yes, you guess it; I went looking for my old poems after the call. Including staying up past midnight reading them again and chuckling on my mindset at the time. I even wrote quote a few on President Kennedy’s death -- but that’s another topic. I chose three, submitted them, and went to bed pleased with myself about taking some action with them.

Did you know that the difference between a light bulb moment and an aha moment is the depth of experience in whatever is occurring. Light bulb is the flash, the aha is when you make the connections between that and other experiences in your life.

This morning the aha part of the light bulb moment hit me -- the marketing aspect to all this. In order to give you a complete picture, let me including the "ad" I found in the ezine. This is a quote.

*************** AD ********

Half Price Books' 10th Annual Bedtime Story Contest DEADLINE: December 1, 2003 GENRE: Children's fiction and poetry OPEN TO: All, except employees of Half Price Books and The Texas Bookman, or any agents or affiliates thereof. LENGTH: Stories: up to 300 words; Poems: up to 50 lines. THEME: To promote literacy and encourage people to read, Half Price Books will publish a book featuring the winning stories. All proceeds from the sale of the book fund literacy and education projects. All entries should be appropriate to be read to and by children, ages 8 and under. We do not require our authors to illustrate their own stories. However, if you are an artist and would like to submit your artwork along with your story or poem, we encourage you to do so. All entries must be typed and include your name, address, phone number and e-mail address. Entries, whether mailed or e-mailed, that do not include contact information will be disqualified. See our online contest guidelines for more information. PRIZES: Grand Prize: $200 gift card from Half Price Books; 2nd Prize: $100 gift card; 3rd Prize: $50 gift card; Finalists: $20 gift card
ELECTRONIC ENTRY: Yes, must be in MS Word or rich text formats.
ADDRESS: Half Price Books, ATTN: Bedtime Story Contest, 5803 E Northwest Hwy, Dallas, TX 75231 EMAIL: saygoodnight@halfpricebooks.com URL: http://www.halfpricebooks.com (Click on "Enter our Bedtime Story Contest")

*************************

Here is the marketing aha: They saw a need for children’s books in the 8th grade and lower market. They connected with a publisher, sold the idea to them, and then created this advertisement and place it in many ezines (some assumptions here). Then they leveraged to bring them the results they desired with the least amount of effort on their part.

Let me move this strategy in a way on how you can apply it to your success:

1. Find a hungry niche/market (they found one – the 8th grade and lower markets lacked poetry).

2. Made sure there was an excellent chance for a sale or guaranteed revenue (I'm sure they wouldn't have done it had it not).

3. Leverage other people resources to fill the product (they are taking other people’s material, accumulating it, finding the best, and putting it into a product).

4. Don't pay out anything until you have the advance, or you can make enough money on presales to cover the expenses (their prize awards aren't going to be paid out until they get an advance from the publisher for the book or they presell it through their own marketing program). [Special note: their break even point is so low all they would need to do is sell 100 books -- fairly easy since they already own hundreds of retails stores already.]

5. Sell the product and pocket the profit. (Except, they are probably going to make some money, their biggest advantage is in their new market attraction to their stores.)

Think about all the times this has been done in the past. One of the best-case scenarios is the Chicken Soup of the Soul books. They didn't write any of them, they leveraged all the content by finding the writers that wanted to get their name in print anyway possible (most professionals looking to built visibility for their practice). And they were happy to have that opportunity. Therefore, Chicken Soup created a win/win. Dollars for their pocket and "published author" recognition for the writers.

After a few issues it took on a whole new momentum, even Chicken Soup didn't even see coming, people volunteered their ideas for more topics/books and even leveraged to produce more books for their series and they rode it all the way to the bank -- becoming an overnight millionaire -- oh, I think it’s billionaire now.

In summary, here is some of the wisdom from this light bulb moment:

* Relationships are important in building a practice. Taking the time to not only see things from our own perspective, it is important to see them from the possibilities for our clients/customers. It only takes a moment and the experience can be so fabulous.

* How much easier it is to develop a product with leveraging. How can you apply this to something in your business?

* Synergy builds with action after a light bulb flash. So, why not stop and take action when it occurs. The journey is sooooo worth it.

* Where is the hungry market for your product/services? Identify them and make your marketing so much easier. They can be just an age group away.

* What is sitting on your desk right now that could help one of your clients? Share it, it will come back. This is how the universe works.

Take a moment right now and write down three action steps on what you are taking away from this. Did you have different flashes? Share them with me so I can spread the energy. Or share them with whom you need to. Send them an e-mail, it only takes a moment. Go ahead, do it. The ripple will be felt for a long time. Leveraging is a mindset, let it start here and now.

Resource Box:

Catherine Franz is a marketing industry veteran and strategist, a Certified Business Coach, Certified Teleclass Leader and Trainer, speaker, and author. Ezines, tips and articles are available: http://www.abundancecenter.com

This article courtesy of http://cheapledlightbulbs.info/.
You may freely reprint this article on your website or in
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COSMIC GIGGLES TO DEBUT LIGHT-UP PRINCESS ACCESSORIES

By Anonymous

For Immediate Release:

COSMIC GIGGLES
TO DEBUT
LIGHT-UP PRINCESS ACCESSORIES

Light-Up Accessories Are Sure to De “Light” Young Princesses Everywhere

Malibu, CA – March 7, 2003 – Cosmic Giggles announced today the company’s plans to release new additions to its totally cool, totally high tech line of light-up jewelry and accessories collection. Cosmic Giggles Light-Up Princess Accessories, Light-Up Princess Gift Set and Light Up Magical Hair Strands feature everything princesses in training need to look glamorous and regal and will make their royal debut at retail in Fall 2003.

The perfect pretend play accessories for any little princess, Cosmic Giggles dazzling light-up Princess Wands, Tiaras and Shoes feature sparkling, light-up “gems” that are sure to be a royal hit!

Cosmic Giggles Light-Up Princess Wand
A necessary tool for any young royal, a princess need only press the button to activate and then wave her wand to create a magical, sparkly light show right at her fingertips. (MSRP $3.99)

Light-Up Princess Tiara
A regal accessory befitting even the teeniest member of the royal court, this dazzling tiara is trimmed in marabou and ribbon accents. A simple tap on the tiara’s switch will set a spectacular array of gem-colored twinkling lights. (MSRP $3.99)

Light-Up Princess Wand, Tiara & Shoes Gift Set
A must have dress-up collection for every princess in training, this special gift set includes a Light-Up Princess Wand, Tiara and a pair of one-size fits all shoes that magically light-up with every step your favorite princess takes. (MSRP $12.99)

Magical Light-Up Hair Strands
The perfect accessory to create a bold fashion statement that is sure to turn heads everywhere, Magical Light-Up Hair Strands lets tween and teen fashionistas create stunning light-up hairstyles! Featuring brilliant light-up fiber optic hair strands, young girls can simply place the glitter headband on their head and finger-comb its fiber optic strands into their hair to create a stunning “do.” The strands magically disappear – resulting in an eye-catching light-up hair illusion. (MSRP $7.99)

The perfect gifts for any occasion, Cosmic Giggles Princess Accessories will make their debut at retail stores nationwide, including FAO Schwarz, KB Toys, and Wal-Mart in Fall 2003.

About Malibu Toys
Established in 2001 and headquartered in Malibu, California, Malibu Toys, Inc. develops, manufacturers and markets fashion savvy accessories that utilize state-of-the-art, patented technology and cater to the trend-conscious girls between the ages of six and 16. Its premiere line, Cosmic Giggles™ features an array of products including Light-Up Press-On Nails, Light-Up Fashion Accessories, Light-Up Jewelry and Light-Up Cell Phone Accessories. Malibu Toys is the exclusive marketing, sales and distribution agent of Asia-based OTIC TECHTIME, a manufacturer of innovative toys and electronic accessories.

# # #
Press Contacts:
Steven Style or Lauren Panaro
The Steven Style Group
New York City
t) 212-465-1290
f) 212-465-1299
email: stevens@stylegroup.com or laurenp@stylegroup.com



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